Position: Associate

Job type: Full-time

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Job content

The PR person will join a passionate group of seasoned artists who design and create our products and guest experience. You will craft, execute and sustain media strategies for Blue Bottle. This role requires a strategic mind that can create meaningful PR strategy and campaigns, and the ability to work in a fast-changing, highly competitive global media landscape.

You will:

  • Develop press stories and narratives and manage PR media campaigns - from planning stages, strategy development through launch execution, regular updates, ongoing tracking, and performance analysis
  • Execute external communications and integrated marketing under the guidance of the leadership team and develop and implement a plan to ensure consistent branding and messaging using various channels including events, media relations, and client marketing
  • Engage with our communities and develop and execute local marketing events (community events, industry events, and festivals), campaigns, and programs that drive acquisition, retention, and engagement, with clear ROI and compelling brand stories
  • Identify meaningful community opportunities with local officials, community leaders, and local businesses that share Blue Bottle’s values and develop relationships with them
  • Coordinate new cafe opening planning and programming and execute neighborhood outreach plans for the week of opening and month following
  • Assist with content generation, working with internal teams to ensure all written communication and imagery is consistent and in line with key brand message and social brand strategy
  • Manage seasonal or holiday campaigns, coordinating work across teams, managing timelines, and ensuring work is executed successfully against business objective
  • Manage the concept-to-launch execution of some new cafe product launches and ensure that campaigns are cohesive, on time, and drive intended business results
  • Effectively manage the brand’s social media accounts and create local social media contents

You are:

  • Energized by wearing the many hats of marketing management — from data mining to cafe experience to people management— you thrive in the diversity of the work
  • Able to thrive in a collaborative environment, but must be able to work independently and self-start
  • Able to juggle multiple projects at once and appropriately prioritize
  • An excellent written and verbal communicator, able to effectively distill a lot of information and detail. Ability to communicate on all levels and both internally and with external partners
  • Able to be a welcoming brand ambassador to anyone you connect with and passionate about delighting guests and employees

You have:

  • About 2 to 6 years of PR and Event Planning relevant experience from an in-house and/or agency setting
  • Experience in brand-led retail businesses or F&B industry is a strong plus
  • Proven ability to connect strategy, PR, and branding within events
  • Confidence and creativity in writing, capable of crafting everything from executive messaging to consumer-facing newsletters, press releases, and everything in between
  • Knowledge and deep understanding of the Korean media landscape and ability to develop campaigns specifically targeted to that consumer group
  • Fluency in social media and marketing is important in order to partner effectively on campaigns
  • Understanding of how to build and maintain relationships with key journalists, social media press, and different kinds of influencers, as well as the ability to pitch and secure coverage for stories
  • Proven ability to be a nimble and creative problem-solver
  • English proficiency is preferred

At Blue Bottle Coffee, you’ll be a vital part of our guests’ experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online.

If you’re interested in this role, please upload your English resume from LinkedIn or Blue Bottle’s careers site.

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Deadline: 30-03-2024

Click to apply for free candidate


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